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NEWSLETTER
From Jugaad to Sustainable Growth How Indian Businesses Can Scale With Strategy
India’s entrepreneurship landscape has been long defined by “jugaad” – that unique blend of ingenuity and improvisation. From frugal innovation to bootstrapped brilliance, jugaad has helped startups and SMBs to survive in volatile conditions But while jugaad may spark beginnings but it alone is not scalable.
What propels a business off the ground may not be enough to sustain it through the complexities of growth. The duct tape-and-determination model begins to fray when teams grow, customers diversify, and markets demand more than just speed. They require structure, consistency, and long-term value. This is where strategy brings clarity. Strategy connects the “why” of your business with the “how” of your operations and the “where next” of your roadmap.
When Hustle needs a Blue print
We often meet founders and leaders at the edge of scale. Their instincts have served them well but suddenly things start breaking.
- Operations get chaotic
- Teams workin silos
- Growth plateaus with increased effort
- Decision-making becomes slow
This isn’t failure. This is the tipping point of transformation. It’s the business saying to you: “I need a backbone.” What got them here, will not take them there.
VentureBean refers to it as “Strategic Inflection Point.” It is the point where founders and leaders need to move from firefighters to architects, from improvisers to designers of systems, culture, and direction.
The Strategy Behind the Growth
Strategy is not just planning, it’s about actionable frameworks, lived values, and disciplined decisions that evolve with your business. Here’s what we’ve learned over a decade of partnering with over 300 enterprises across sectors:
Clarity – Understand who you serve, why you are here, and what sets you apart. This clarity directs you towards the choices you make. Without it, growth just amplifies chaos.
Process – Design smart processes that convert disorder to flow and allow creativity to flourish in a framework.
Culture – Culture doesn’t build itself. Values must be stated, expectations need to be communicated, reiterated and lived. Strong cultures must be intentionally developed and fostered as you grow, otherwise friction will arise and culture will not shape
Metrics – Focus on metrics that drive decisions, not just reports. Track what tells the real story of progress and outcomes, not just activity.
Governance – Define clear roles, set up review mechanism, and enable accountability and alignment.
Capital is not the solution – Money won’t fix misalignment. Teams scale faster when purpose, priorities, and people are in sync. Whether it’s investors, co-founders, or leaders; shared direction is the true growth multiplier.
Collaborate – Select partners who share similar values, complement your strengths, and have mutual skin in the game
Celebrate what got you here; but if you want to build something that endures, it’s time to shift gears and build with intention and grow with strategy.
VentureBean co-creates strategy with founders and leadership teams. We challenge assumptions, stress-test models, and help you build scalable engines. Our work is not just about solving today’s problem; it’s about equipping you for the future. Whether it’s refining your business model, re-engineering operations, building leadership depth, or unlocking new market opportunities, we bring perspective, structure, and momentum.
