promoter team comprising a marketing events manager and 2 top doctors in speciality medicare
Scope
Business Plan / Structure, phasing including go-to-market leading to funding
Engagement & Results,
VentureBean engaged extensively as below :
Part A : Structuring the Business + Building the Business Growth Plan
- Possible business verticals / LOBs (Lines of Business), based on market landscape / potential
- Business projections for 5 years
- Revenue Model – including Product & Service offerings, customer targeting & acquisition, roll out strategy and timeline for phasing / scale-up, creating USP / differentiators
- Cost structures (incl. Organisation Structure / Team required, Technology, Branding / Marketing – online and offline etc – for push & pull)
- Financial modelling – including P&L, BS, CF
- Risks identification, quantification and mitigation measuresTAM (total addressable market) / Competitive landscape
- Valuation, shareholding and dilution strategy
- Also included conservative and optimistic / aggressive scenarios based on
- Business phasing as above
- Own / external funding
VentureBean value-add has been in the following areas :
- Revenue growth : 25% month-on-month – currently @ 90,000 footfalls on website
- Increased lines of revenue generation including
- Wholesale – Targeting Small Retailers with purchasing power but no accessibility to procure specialty / imported products
- Additional channels – Multi-level-marketing – women’s group as hyper-local sales force
- Affiliates / collaborations – e.g.,
- Happy Roar – Have tied up to serve up complete kitchen segment.
- 49to499 – Kitchen Segment fulfilled by ABC.com
- MebelKart
- Lines of Business (LOBs) increased to include appliances, services
- Optimized cost of customer acquisition – Focused customer segmentation / targeting – based on analytics of profile / buying behavior – to optimize campaign management and phased Geographical expansion
- Financial Management
- Focus on staying cash positive
- Inventory management process optimized to bring in improved turns @ lower cost; hub & spoke / direct delivery model preferred over stock & sell.
- Financial governance and capital structuring
Part B : Fund Raising (on best-efforts basis) : VentureBean worked on the Information Memorandum to facilitate syndication drive, and assisted with in raising Capital – pre-Series A thru :
- Support in identifying the right category of Investor and taking the proposal to them for raising capital
- Partner in discussions / meetings with interested investors and negotiations of the term sheet.
- Timing of the funds infusion, structuring and governance for utilisation
Firm has secured funding of $ 0.5 M which should see them scale comfortably for a period of 18 months.