Before working with VentureBean, we were facing a few issues:
• We needed clarity. We needed to understand who our customers were, what customer segments we wanted to target, how to target them.
• We also wanted to understand what our best pricing options were.
• We wanted to define effective organisation Structure and Implement the process across the organisation.
The impact of our lack of clarity was that we didn’t know how to increase our profits. We didn’t know what we were trying to achieve, where to focus our resources, efforts, time and money, which is really key when you’re a SMB.
VentureBean clarified things for us, giving us a sense of direction and clear advice. We knew we had something to work with, a clear action plan. We enjoyed working with VentureBean because they are very good at what they do – really understanding SMBs. Very practical suggestions, practicing what they preach, very clear, very supportive and very nice folks to work with. I also liked that the fact that we could go to them and bounce off new ideas. VentureBean understands the big picture and their advice goes beyond marketing, business development into all aspects of business including operations, Finance and Governance.