Being a startup in a very niche market space (specialty coffee in India), the VentureBean team created great value for us with the experience they brought to our table. Our goal was to take our product online and increase visibility in our current market segment as well as new untapped segments.
VentureBean guided us to establish the ideal marketing mix, understand our audience better through segmentation, targeting and positioning, and establish a strong go-to-market strategy. As advised by Venturebean, we have focused on B2B2C channels to increase our reach, which has worked very well for us. We would highly recommend them for startups who have a strong and tested product in their arsenal but need guidance and vision in the departments of marketing, business processes and finance and accounting.