Soumya Sarkar

Doctoral Programme (Marketing) from IIM Calcutta, PGDBM from IIM Calcutta, B.E (Metallurgy) from Jadavpur University (Kolkata).

Soumya Sarkar is currently an Assistant Professor of Marketing in IIM Ranchi where he teaches Marketing Management, B2B Marketing and Sports & Entertainment Marketing. He has also taught in IIM Udaipur and Xavier Institute of Management Bhubaneswar. He has published papers in international peer-reviewed journals in branding and popular culture.

Prior to this, his career of 14 years was spent in industrial marketing covering marketing, sales, research & development, and manufacturing in a global leader of welding products. He has managed the product management function of two different product lines, interfaced with field sales team for marketing inputs, interfaced with R&D for product development exercises, and had handled end-to- end brownfield expansion and operations of an independent manufacturing line.

Areas of Expertise

  • Branding
  • B2B Marketing
  • Strategic Marketing
  • Film Marketing
  • Music Marketing