Setting the Stage for Organizational Change – the Human Element Change is necessary for a business’ growth and survival. As a company grows, independently working teams […]
As important as the dimensions of rivalry is whether rivals compete on the same dimensions. When all or many competitors aim to meet the same needs, […]
Marketing strategy refers to an organization’s integrated pattern of decisions that specify its crucial choices concerning products, markets, marketing activities, and marketing resources in the creation, […]
WHAT IS MARKETING? The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society […]
Multiple options are there starting a venture, for example: Sole Proprietorship, Partnership, Limited Liability Partnership (LLP ), One Person Company (OPC), Private Limited etc. What is […]
We operate in a volatile and uncertain environment, across geographies, across industries. How can you Stand Out from the Clutter and be visible as a leader? […]
Purpose of a commercial enterprise is to make money by taking acceptable risks. Most entrepreneurs start an enterprise around a domain knowledge that are comfortable with. […]